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What's up at Rocknsportstore — Action Figures

The Evolution of Action Figures

Posted by Phyllis Khoshatefeh on

In the mid 1960's Hasbro was having great success with their line of Barbie dolls and was poised to introduce a GI Joe toy to tap into the boys market. Realizing that boys might not be open to playing with"dolls", they coined the term "action figure" to make their newest toy more appealing to young boys, and their parents.  Hasbro's GI Joe action figure had several features meant to differentiate it from the doll category and also to appeal specifically to boys. Its movable joints allowed it to be posed in many different stances, and it's traditional masculine traits and military attire and accessories appealed to boys. The success...

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